A playbook, not a list of problems.
Each change names the page, what to do, how long it takes and whether it moves Google, AI answers or both. Run it yourself or hand it to your team.
- Week 1Quick fixes, most about an hour
- Weeks 2 to 4Pages to rework and write
- Month 2Bigger pages and outreach
- Month 3The bigger bets
- Every monthHabits that keep you in the answers
We check every number against the raw data before it reaches you.


