CompareSaaS SEO agencies

SaaS SEO agencies: who makes the changes, and what it costs

What you pay a SaaS SEO agency for is changes on your site. So we compared 13 agencies, us included, on who makes those changes, how they handle AI visibility and what they charge. Only 3 of the other 12 say they make the changes. Of those that price in dollars, the cheapest on a contract of about 3 months is $8,650 a month. We make them every day, for $2,000 a month.

Josh Pigford, founder of FirstIndex

13 SaaS SEO agencies at a glance

13 SaaS SEO agencies: who each serves, who makes the changes on your site and the price
AgencyWho it servesWho makes the changesPrice
FirstIndexWho it serves: Software companiesWho makes the changes: We do, every dayPrice: $2,000 a month
MADX DigitalWho it serves: SaaS, enterprise and fintechWho makes the changes: They do, from the Growth plan upPrice: Growth, $8,500 a month on 12 months
Rock The RankingsWho it serves: B2B SaaS and techWho makes the changes: Your team, or they do on Done-for-YouPrice: Done-for-You, from $8,650 a month on 90 days
Discovered LabsWho it serves: Series A+ SaaSWho makes the changes: They doPrice: From €6,995 a month on 6 months
Omniscient DigitalWho it serves: B2B softwareWho makes the changes: Their site doesn’t sayPrice: From $120,000 a year
SimpleTigerWho it serves: SaaS, seed to enterpriseWho makes the changes: Their site doesn’t sayPrice: 5% of revenue or funding
SkaleWho it serves: Tech and SaaSWho makes the changes: Their site doesn’t sayPrice: No price on its site
Siege MediaWho it serves: Many industriesWho makes the changes: Content, plus consultingPrice: No price on its site
AnimalzWho it serves: B2B SaaSWho makes the changes: Content, into your CMSPrice: No price on its site
iPullRankWho it serves: Start-ups to Fortune 500sWho makes the changes: A plan your team carries outPrice: No price on its site
DirectiveWho it serves: B2B companiesWho makes the changes: Content, by its writersPrice: No price on its site
First Page SageWho it serves: Many industriesWho makes the changes: Content, by its writersPrice: No price on its homepage
Flying CatWho it serves: B2B SaaS, in 5 languagesWho makes the changes: Their site doesn’t sayPrice: No price on its site

Who makes the changes on your site?

A plan nobody carries out moves nothing. Most agency sites answer this with content or a plan for your team, or don’t answer at all.

13 agencies by who makes the changes on your site: 4 say they do (FirstIndex, MADX Digital, Rock The Rankings, Discovered Labs), 5 do content or a plan your team carries out, 4 don’t say.FirstIndexMADX DigitalRock The RankingsDiscovered LabsSiege MediaAnimalziPullRankDirectiveFirst Page SageOmniscient DigitalSimpleTigerSkaleFlying Cat
  • Say they make the changes on your site 4
  • Content, or a plan your team carries out 5
  • Their site doesn’t say 4
Each block is one agency, grouped by what its own site says.

How much does a SaaS SEO agency cost?

5 of the 13 publish a price in dollars or euros. Here’s what it costs to have the work done, on the contract closest to our 3-month start.

Monthly price to have the work done: FirstIndex $2,000 on a 3-month start; Rock The Rankings Done-for-You $8,650 on a 90-day program; MADX Digital Growth $10,500 on a rolling contract with a 3-month minimum. Bars start at $0.FirstIndex · 3-month start$2,000Rock The Rankings, Done-for-You · 90-day program$8,650MADX Digital, Growth · 3-month minimum$10,500
Discovered Labs prices in euros. Omniscient Digital starts at $120,000 a year and doesn’t say who makes the changes.

The 13 agencies, one by one

  1. FirstIndex

    Who it serves
    Software companies whose marketing site runs on Next.js, Astro, React Router or Rails, or a headless CMS like Sanity or Contentful. 30+ software companies work with us today.
    What they do
    AI visibility and SEO, done for you. Every day we pick the one change that will get you found most, in search or in AI, and we ship it.
    AI visibility work
    We track the questions buyers ask ChatGPT, Perplexity and Google’s AI answers, then fix the pages those answers read.
    Who makes the changes
    We do, and we check each one before it goes live. We ask you first only for changes to your product or a new section of your site.
    Price and term
    $2,000 a month. We start with 3 months, because search and AI take time to catch up. Then it’s month to month. Or sign up for 12 months and pay $1,500 a month. See what’s in the plan.

  2. MADX Digital

    What they do
    SEO and GEO for SaaS, with content and links.
    AI visibility work
    Placements in the guides AI answers cite, plus press.
    Who makes the changes
    From the Growth plan up, they do: “we fix your website and publish content for you every month.” On Authority, you keep running your own site.
    Price and term
    Authority $4,500, Growth $8,500 and Scale $13,500 a month on a 12-month term. On a rolling contract with a 3-month minimum: $5,500, $10,500 and $16,500.

  3. Rock The Rankings

    What they do
    SEO and AI search, for B2B SaaS and tech companies only.
    AI visibility work
    AI search optimization (GEO), pitched as “Get named when buyers ask the models.”
    Who makes the changes
    On Strategy & Consulting, you do: “You execute.” Done-for-You runs “strategy through execution”, with content and links.
    Price and term
    Strategy & Consulting from $5,500, Done-for-You from $8,650 and Authority from $15,000 a month on a 90-day program. Month to month costs $500 to $1,000 a month more.

  4. Discovered Labs

    What they do
    SEO and AI search, with editorial work counted in content units each month.
    AI visibility work
    Answer engine optimization: “Get cited in ChatGPT, Perplexity, and Gemini.”
    Who makes the changes
    They do: “Our default way of operating is to handle end-to-end strategy and implementation,” including schema, metadata and internal links.
    Price and term
    In euros: Establish €6,995 and Compete €10,995 a month on a 6-month commitment, or €7,995 and €12,995 month to month.

  5. Omniscient Digital

    What they do
    An organic growth agency: SEO strategy, technical SEO, programmatic SEO, content and digital PR. It doesn’t run paid media, social or email.
    AI visibility work
    Answer engine optimization, as part of turning “SEO, GEO, and content into growth channels.”
    Who makes the changes
    Their site doesn’t say.
    Price and term
    Full-service engagements start at $120,000 a year (about $10,000 a month).

  6. SimpleTiger

    What they do
    Technical, content and authority work. Its plans differ in how much content and link building they push.
    AI visibility work
    Its packages are “SEO + GEO/AEO”, and answer engine optimization is also a service of its own.
    Who makes the changes
    Their site doesn’t say.
    Price and term
    No dollar price. Its SEO packages start “at 5% of revenue or funding” for the stage each one targets.

  7. Skale

    What they do
    SaaS SEO, link building and outreach, content and website migrations.
    AI visibility work
    It calls itself “AI search–first”: generative engine optimization and AI brand mentions.
    Who makes the changes
    Their site doesn’t say.
    Price and term
    No price on its site. You book a strategy call.

  8. Siege Media

    What they do
    Content SEO for many industries, SaaS among them, sold as ongoing consulting.
    AI visibility work
    GEO and LLM optimization, built around a six-month roadmap.
    Who makes the changes
    Technical recommendations get deployed “on an as-needed basis”. Nothing on its site says who makes the other changes.
    Price and term
    No price on its site. It offers a free ROI analysis.

  9. Animalz

    What they do
    A content marketing and SEO agency: strategy, articles and content operations.
    AI visibility work
    An “SEO / AEO (Answer Engine Optimization) program”, including citation outreach.
    Who makes the changes
    For content, they can handle it from idea to publishing, including putting it into your CMS. Beyond content, it doesn’t say.
    Price and term
    No price on its site. You book a call.

  10. iPullRank

    What they do
    SEO and AI search strategy, technical SEO and content, in three tiers from start-ups to Fortune 500s.
    AI visibility work
    GEO, with its own AI search measurement framework.
    Who makes the changes
    Technical audits come with “a step-by-step implementation strategy” for your in-house team.
    Price and term
    No price on its site. You schedule a call.

  11. Directive

    What they do
    B2B content, with an SEO team that “supports technical performance”.
    AI visibility work
    Content “built for search rankings, AI Overviews, and LLM recommendations.”
    Who makes the changes
    Its writers and editors produce the content. It doesn’t say who makes changes on your site.
    Price and term
    No price on its site.

  12. First Page Sage

    What they do
    An SEO and GEO agency for many industries, from B2B SaaS to HVAC and law firms. It carries out its strategy “with a specialized team of writers, researchers, and conversion optimizers.”
    AI visibility work
    GEO alongside SEO.
    Who makes the changes
    Its writers make the content. For the rest of your site, it doesn’t say.
    Price and term
    No price on its homepage. It doesn’t lock clients into long-term contracts.

  13. Flying Cat

    What they do
    A founder-led SEO and GEO consultancy for B2B SaaS, in English, French, German, Italian and Spanish: technical SEO, content and link building.
    AI visibility work
    One program across Google and AI answers.
    Who makes the changes
    Their site doesn’t say.
    Price and term
    No price on its site. You ask for a proposal.

What to ask any agency before you sign

The first one comes straight from Google’s guide to hiring an SEO. Ask us too.

  1. Who makes each change on my site, and will I see all of them? Google puts it this way: “Will you share with me all the changes you make to my site, and provide detailed information about your recommendations and the reasoning behind them?”
  2. What is the AI visibility work, page by page? GEO and AEO are just names for getting named in AI answers, and it’s mostly SEO underneath. Ask which pages they’ll change, and how they’ll know when ChatGPT or Google’s AI answers start to name you.
  3. What’s the term, and what do I keep? Prices above change with the term, from 90 days to 12 months. Ask what happens to the pages and fixes when you stop. With us, you keep every change we shipped.

And if anyone promises you a ranking, Google already answered that one: “No one can guarantee a #1 ranking on Google.” For how we stack up against hiring an SEO agency for the full plan, see FirstIndex vs. an SEO agency.

How we picked

We started with the agencies Google’s AI Overview and AI answers name when you ask for a SaaS SEO or AEO agency. Every fact about another agency here comes from its own site, read on Nov 10, 2026. We left out ratings, reviews, client results and awards, theirs and ours.

Josh Pigford
Josh Pigford, founder of FirstIndex

Josh Pigford is the founder of FirstIndex. We do AI visibility and SEO for 30+ software companies.

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