CompareAI visibility tools

AI visibility tools pricing, and how much each one reads

An AI visibility tool puts your buyers’ questions to ChatGPT, Perplexity, Gemini, Claude and Google’s AI answers and counts how often you’re named. Entry plans run about $25 to $295 a month, but what you’re buying is answers read, and those cost $8 to $82 per 1,000 on the plans below. Raising that count still takes work on your site.

Josh Pigford, founder of FirstIndex

AI search visibility tools pricing

Here’s each tool’s cheapest paid plan and what 1,000 AI answers cost on it.

14 AI visibility tools: entry plan, questions, AI engines and cost per 1,000 answers
ToolEntry plan, a monthQuestionsAI enginesPer 1,000 answers
SE VisibleEntry plan: $89 (Basic)Questions: 75, dailyAI engines: 4Per 1,000 answers: $8
ZipTieEntry plan: Pay per check, from $25.65Questions: You chooseAI engines: Up to 7Per 1,000 answers: $10
Otterly AIEntry plan: $29 (Lite)Questions: 20, dailyAI engines: 3 of 7Per 1,000 answers: $16
WritesonicEntry plan: $79, billed annually (Starter)Questions: 50, dailyAI engines: 3Per 1,000 answers: $18, billed annually
RankscaleEntry plan: $99 (Pro)Questions: Unlimited, 4,800 answersAI engines: 17+Per 1,000 answers: $21
Peec AIEntry plan: $95 (Starter)Questions: 50, dailyAI engines: 3Per 1,000 answers: $21
ScrunchEntry plan: $250 (Core)Questions: 125, 5,000 answersAI engines: 4Per 1,000 answers: $50
AthenaHQEntry plan: $295 (Starter)Questions: Unlimited, 3,600 answersAI engines: 11Per 1,000 answers: $82
Ahrefs Brand RadarEntry plan: With Ahrefs Lite, $129Questions: 5, daily (150 checks)AI engines: 1, you pickPer 1,000 answers: Not stated
Semrush AI Visibility ToolkitEntry plan: $99Questions: 25, dailyAI engines: Not statedPer 1,000 answers: Not stated
HubSpot AEOEntry plan: $50Questions: 25AI engines: 3Per 1,000 answers: Not stated
ProfoundEntry plan: No paid price shownQuestions: Trial: 50, dailyAI engines: Up to 10Per 1,000 answers: Not stated
Search Atlas (OTTO)Entry plan: $99; ChatGPT, Gemini and AI Mode from $199Questions: 100 on GrowthAI engines: 3 on GrowthPer 1,000 answers: Not stated
Alli AIEntry plan: No price in its page textQuestions: Not statedAI engines: Not statedPer 1,000 answers: Not stated

A cheap plan isn’t always a cheap way to read answers. AthenaHQ’s Starter costs 10 times Otterly’s Lite, and each answer on it costs about 5 times as much. SE Visible reads the most for the money.

Cost per 1,000 AI answers on each tool’s cheapest paid plan, billed monthly: SE Visible $8, ZipTie $10, Otterly AI $16, Rankscale $21, Peec AI $21, Scrunch $50, AthenaHQ $82. Bars start at $0.SE Visible · Basic, $89$8ZipTie · $0.01 a check$10Otterly AI · Lite, $29$16Rankscale · Pro, $99$21Peec AI · Starter, $95$21Scrunch · Core, $250$50AthenaHQ · Starter, $295$82
Cost per 1,000 AI answers on each tool’s cheapest paid plan, billed monthly: the plan’s price divided by the answers it reads a month (questions × engines × 30 where it doesn’t state a total). Writesonic, billed annually, and the tools with no per-answer figure in the table aren’t on it. Prices as of Nov 11 and 12, 2026.

AI search monitoring tools: how many answers each one reads

Every tracker works the same way. It sends your list of questions to each AI engine on a schedule and records which brands each answer names. You get answers read by multiplying your questions by the engines by the days: Peec AI’s own example is 25 questions on 3 engines for 30 days, 2,250 answers.

On most entry plans, each question runs once a day on each engine: about 30 readings a month per engine. Across all its engines, SE Visible’s Basic reads each question about 150 times a month. Peec AI, Otterly and Writesonic read it about 90 times, Scrunch about 40.

That’s not many readings, because AI answers change from run to run. When we asked the same buyer questions 6 times on the same engine, only about 1 in 5 of the brands named showed up in all 6 (what we found in 450 answers).

Take a brand that’s named in half the answers to one question on one engine. Here’s what a tracker can show for it:

The share of answers naming a brand that is really named in 50% of them, 9 times in 10: 0% to 100% from 1 reading, 14% to 86% from 7 daily readings, 37% to 63% from 30 daily readings.1 reading: 0% or 100%A week, 7 daily readings: 14% to 86%A month, 30 daily readings: 37% to 63%0%50%, the real rate100%
The range a tracker shows 9 times in 10 for a brand named in 50% of answers on one question and one engine, by number of daily readings. Probability math, not data from any tool.

So read any tracker as a trend per engine over a month, not as a daily score. And when you compare plans, more readings of the questions that matter beat a longer list of questions.

AI visibility tools that track ChatGPT, Perplexity and Claude

Claude is the engine entry plans most often leave out. Rankscale and AthenaHQ cover it, Otterly lets you pick it as one of your 3, Ahrefs counts each Claude update as 8 checks, and Peec AI lists it on Enterprise.

  1. SE Visible

    SE Ranking’s AI product, on ChatGPT, Gemini, AI Mode and AI Overviews. Basic is $71 a month on annual billing, with a 10-day free trial.

  2. ZipTie

    You pay per check: one question, one engine, one cent. Each question runs daily, weekly or every 30 days, on up to 7 engines, Perplexity and Copilot among them.

  3. Otterly AI

    Lite’s 3 engines come from a list of 7: ChatGPT, Perplexity, Gemini, Claude, Copilot, AI Mode and AI Overviews.

  4. Writesonic

    A writing platform with tracking inside. Starter covers ChatGPT, Gemini and AI Overviews. Its Action Center, which ranks what to work on first, comes with Enterprise; Growth gets a trial of it.

  5. Rankscale

    Pro’s 4,800 answers a month go across 17+ engines and as many questions as you like, on a schedule from hourly to monthly.

  6. Peec AI

    Starter covers 3 engines you choose, and it suggests what to fix. More in our Peec AI alternatives.

  7. Scrunch

    Core covers ChatGPT, Perplexity, AI Overviews and Copilot in 1 country, with a 7-day free trial.

  8. AthenaHQ

    Starter covers 11 engines, Claude, Grok and DeepSeek among them, and adds content recommendations and an AI agent.

  9. Ahrefs Brand Radar

    Tracking your own questions comes with paid Ahrefs. Lite includes 150 checks a month: 5 questions read daily on one engine. Packages of 2,500 more checks start at $50 a month.

  10. Semrush AI Visibility Toolkit

    Engines include ChatGPT and Google’s AI Mode, with share of voice and sentiment reports. There’s no free trial.

  11. HubSpot AEO

    Covers ChatGPT, Gemini and Perplexity, with a score that updates daily and a list of what to fix. $45 a month on annual billing.

  12. Profound

    A free trial, then custom Enterprise pricing. The trial reads 50 set questions daily for 7 days on ChatGPT, Gemini and AI Overviews; Enterprise covers up to 10 engines. More in our Profound alternatives.

AI SEO tools that automatically fix website issues

Trackers tell you what to fix. A second kind of tool changes your site itself.

  1. Search Atlas (OTTO)

    You add OTTO’s pixel to your site’s header, or connect it through Cloudflare DNS, and it deploys fixes to titles, schema, canonical URLs, broken and redirected links and social tags. Approval mode lets you sign off first. Plans start at $99 a month with OTTO on 1 site; tracking ChatGPT, Gemini and AI Mode starts with Growth, $199.

  2. Alli AI

    It writes titles, schema and internal links and deploys them through a WordPress plugin, a script or your tag manager. It also serves pre-rendered pages to 50+ AI crawlers, GPTBot and ClaudeBot among them. Every plan has a 10-day free trial.

Both change tags and markup on pages you already have. AI answers name you from pages that answer your buyer’s question, and someone has to write those pages, publish them and keep them accurate.

Or have FirstIndex do the work

If nobody on your team can do that, price the work, not a tool. Hiring out the full plan, up to 12 in-depth articles and 50+ fixes to existing pages a month, costs about $8,000 a month with freelancers and about $25,000 at an SEO agency. We do it for software companies for $2,000 a month.

Real changes ship to your site every day, each checked before it goes live, and the tracking comes with it: a weekly report shows what moved. For our client DocsAutomator, Gemini and Google’s AI Mode went from naming it in 7% of answers on Oct 3 to 40% on Nov 10, 2026, on questions about letting clients accept a quote online with one click.

Free AI visibility tools

  • Semrush AI Search Visibility Checker. Free 3 times a day with no account, on ChatGPT, Gemini, AI Mode and AI Overviews.
  • Ahrefs AI Visibility Checker. Free with no signup: a one-time snapshot of ChatGPT, Gemini, Perplexity, Copilot and AI Overviews, top 5 results per section.
  • Amplitude AI visibility report. A free report on ChatGPT and Google’s AI Overview, after you fill in a form.

Each one is a single reading on a single day. It shows where you stand, not whether you’re moving. Our own free check is the robots.txt checker: it shows which AI crawlers can read a page.

FirstIndex is the right fit if

  • Nobody on your team has the hours to write and fix pages every week.
  • Your site runs on a platform or CMS we can reach.
  • You sell software.

FirstIndex isn’t the right fit if

  • You want a dashboard to run it yourself.
  • You sell to local customers or run an online store.
Josh Pigford
Josh Pigford, founder of FirstIndex

Josh Pigford is the founder of FirstIndex. We do AI visibility and SEO for 30+ software companies.

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